The Air Guitar Story

Black and white photo of a sign reading 'AIR GUITAR' above a structure with umbrellas.

People always wanna know, how the hell did Air Guitar get its name? Well, buckle up. It all kicked off at the San Diego Airport, where we were picking up our co-founder Eric. Just as he jumped in the back seat, Paradise City by Guns N’ Roses came screaming through the speakers. No hello, no small talk, just pure rock ‘n’ roll vibes.

Eric lost his mind. He started shredding an invisible guitar like Slash himself had possessed him. We were howling with laughter. It was wild, it was epic, it was perfect.

A few margaritas later, with sand between our toes and the sun going down, the name hit us like a power chord: Air Guitar. That energy unfiltered, fired-up, and full of joy is exactly what we wanted this place to feel like.

Because let’s be real, nobody plays air guitar unless they’re feeling damn good. And that’s the kind of mood we aim to crank up every single day.

Rock on.

Overhead view of a shopping basket containing a tulip bouquet, bag of Death Wish Coffee, pack of Honey Mama's chocolate, sushi package, can of kombucha, bottle of wine, a tub of Rebel ice cream, an avocado, a pear, and green onions.
A couple shopping for flowers at a store with various bouquets on display in black and white.